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Notes from the data
What the fusion reveals — demand signals, niche teardowns, and how source-attributed intelligence beats black-box metrics.
YouTube is a market for time, and everyone is measuring clicks
Shorts take 34% of the views and 2.2% of the watch-time. Once you measure hours instead of clicks, the leaderboard in every niche reorders — and each niche turns out to be five separate markets stacked on top of each other.
Read →Why source attribution beats black-box SEO scores
Two Power Tools searches pull identical demand. One is owned 99.9% by a single channel; the other's leader holds 42%. A volume score cannot tell them apart — here's what carrying the evidence actually buys you.
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