SourceSignal Research · Search and YouTube market data, separate from the product reports
Here for product reviews? How product-review analysis worksSourceSignal Research · Weekly observations
The Attention Market
Which consumer-product categories are gaining and losing YouTube attention.
Kitchen Appliances leads the relative index. Fishing Gear and Golf Equipment trail the tracked market most.
SourceSignal Attention Index · 100 = tracked-market baseline. Every week we re-measure view velocity across tracked categories. The index measures relative YouTube attention, not sales, market size or absolute growth. How it works
Category momentum
Select a category for history| Category | Index | PointsBehind100Ahead Points vs market | Matched videos | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 108.1 | +8.1 index points vs market | 42,409 matched videos | |||||||||||||||||
Kitchen Appliances attention trendShared category scale · dashed line = 100 market baseline
42,409 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 107.8 | +7.8 index points vs market | 37,854 matched videos | |||||||||||||||||
Power Tools attention trendShared category scale · dashed line = 100 market baseline
37,854 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 106.7 | +6.7 index points vs market | 14,934 matched videos | |||||||||||||||||
Coffee & Espresso Equipment attention trendShared category scale · dashed line = 100 market baseline
14,934 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 105.8 | +5.8 index points vs market | 20,643 matched videos | |||||||||||||||||
3D Printing attention trendShared category scale · dashed line = 100 market baseline
20,643 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 105.5 | +5.5 index points vs market | 31,351 matched videos | |||||||||||||||||
Smart Home attention trendShared category scale · dashed line = 100 market baseline
31,351 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 103.1 | +3.1 index points vs market | 40,966 matched videos | |||||||||||||||||
Home Fitness Equipment attention trendShared category scale · dashed line = 100 market baseline
40,966 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 100.6 | +0.6 index points vs market | 26,442 matched videos | |||||||||||||||||
Photography & Video Gear attention trendShared category scale · dashed line = 100 market baseline
26,442 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 100.6 | +0.6 index points vs market | 36,708 matched videos | |||||||||||||||||
Headphones & Home Audio attention trendShared category scale · dashed line = 100 market baseline
36,708 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 97.9 | -2.1 index points vs market | 16,221 matched videos | |||||||||||||||||
Home Office / Ergonomic Gear attention trendShared category scale · dashed line = 100 market baseline
16,221 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 94.7 | -5.3 index points vs market | 26,842 matched videos | |||||||||||||||||
Outdoor & Camping Gear attention trendShared category scale · dashed line = 100 market baseline
26,842 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 94.5 | -5.5 index points vs market | 48,165 matched videos | |||||||||||||||||
Gaming Peripherals attention trendShared category scale · dashed line = 100 market baseline
48,165 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 92.0 | -8.0 index points vs market | 12,217 matched videos | |||||||||||||||||
E-Bikes / Micromobility attention trendShared category scale · dashed line = 100 market baseline
12,217 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 90.7 | -9.3 index points vs market | 9,622 matched videos | |||||||||||||||||
Running Gear attention trendShared category scale · dashed line = 100 market baseline
9,622 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 89.0 | -11.0 index points vs market | 25,401 matched videos | |||||||||||||||||
Golf Equipment attention trendShared category scale · dashed line = 100 market baseline
25,401 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
| 88.9 | -11.1 index points vs market | 16,701 matched videos | |||||||||||||||||
Fishing Gear attention trendShared category scale · dashed line = 100 market baseline
16,701 matched videos Latest matched panel. Every included week requires at least 2,000 videos. Sample depth describes coverage, not statistical confidence. Category intelligenceSee creator momentum | |||||||||||||||||||
Movement is in index points vs market. Within ±3 points: tracking the market.
Dataset depth15 categories · minimum 2,000 matched videos per category, per week
The dataset behind the index
The latest matched-video panels range from 9,622 to 48,165 videos per category. Each published category clears a minimum of 2,000 matched videos in every week of this window.
Panel depth is evidence of coverage, not a statistical confidence score. These are videos found through the consumer-product queries we track, not a census of YouTube. Matched panels can overlap across categories; category counts should not be added as unique videos.
Research dataComplete week-by-week index · 15 categories · 8 observations per categoryView table
| Category | Aug 31 | Sep 7 | Sep 14 | Sep 21 | Sep 28 | Oct 5 | Oct 12 | Oct 19 | Points vs market | Videos tracked |
|---|---|---|---|---|---|---|---|---|---|---|
| Kitchen Appliances | 100.0 | 100.9 | 101.0 | 102.1 | 102.6 | 103.9 | 105.2 | 108.1 | +8.1 | 42,409 |
| Power Tools | 100.0 | 100.9 | 101.0 | 101.2 | 101.2 | 101.2 | 105.0 | 107.8 | +7.8 | 37,854 |
| Coffee & Espresso Equipment | 100.0 | 100.9 | 101.0 | 102.1 | 102.8 | 105.1 | 105.1 | 106.7 | +6.7 | 14,934 |
| 3D Printing | 100.0 | 100.9 | 101.0 | 99.8 | 99.8 | 99.8 | 103.9 | 105.8 | +5.8 | 20,643 |
| Smart Home | 100.0 | 99.4 | 99.6 | 100.7 | 101.6 | 105.1 | 104.4 | 105.5 | +5.5 | 31,351 |
| Home Fitness Equipment | 100.0 | 100.0 | 100.2 | 100.2 | 100.2 | 100.2 | 103.1 | 103.1 | +3.1 | 40,966 |
| Photography & Video Gear | 100.0 | 99.1 | 99.3 | 99.6 | 99.6 | 99.6 | 100.0 | 100.6 | +0.6 | 26,442 |
| Headphones & Home Audio | 100.0 | 98.9 | 98.9 | 99.5 | 99.5 | 101.9 | 101.0 | 100.6 | +0.6 | 36,708 |
| Home Office / Ergonomic Gear | 100.0 | 99.3 | 97.5 | 96.8 | 96.8 | 97.8 | 100.0 | 97.9 | -2.1 | 16,221 |
| Outdoor & Camping Gear | 100.0 | 98.3 | 95.1 | 95.2 | 95.2 | 95.2 | 94.2 | 94.7 | -5.3 | 26,842 |
| Gaming Peripherals | 100.0 | 96.8 | 96.6 | 95.6 | 95.6 | 95.6 | 95.4 | 94.5 | -5.5 | 48,165 |
| E-Bikes / Micromobility | 100.0 | 100.9 | 99.8 | 99.0 | 99.0 | 96.1 | 95.5 | 92.0 | -8.0 | 12,217 |
| Running Gear | 100.0 | 99.5 | 96.9 | 94.6 | 94.6 | 95.8 | 94.7 | 90.7 | -9.3 | 9,622 |
| Golf Equipment | 100.0 | 100.9 | 96.8 | 91.5 | 90.2 | 90.2 | 89.7 | 89.0 | -11.0 | 25,401 |
| Fishing Gear | 100.0 | 100.9 | 97.4 | 91.4 | 91.4 | 91.4 | 91.7 | 88.9 | -11.1 | 16,701 |
How this is measuredMatched pairs, market normalization and index construction
We record repeat view snapshots of ranking videos. A category’s weekly move is the median change in view velocity across the videos we saw in both consecutive weeks. Videos entering or leaving the panel do not create a change simply by being added or removed, and the median limits the influence of a handful of viral breakouts. The displayed window identifies the latest available complete weeks; publication can lag collection.
Each weekly category change is divided by the median change across the eligible tracked categories for the same week. Our scan window drifts by a few days, and view velocity decays as videos age. Comparing with the tracked market reduces this common scan-window effect; the index is published only in relative terms.
Every category starts at 100 in the first week of the displayed window. Subsequent market-relative weekly ratios are chained into the SourceSignal Attention Index. The tracked-market reference stays at 100: an index of 110.7 is 10.7 points above it, not evidence of 10.7% absolute YouTube growth.
We use the same set of eligible categories throughout the window, require at least 2,000 matched videos per category in every included week, and include complete weeks only. The window rolls over the most recent available history, up to eight weekly observations. A deviation greater than 3 index points is labelled ahead or behind; this is a descriptive threshold, not a statistical significance test.
The index measures relative attention in our tracked YouTube panel. It does not measure consumer sales, market size, purchase intent or total YouTube demand.
SourceSignal research methodology