Kitchen Appliances
America's Test Kitchen
#1 of 1,249 creators · authority score 100
America's Test Kitchen holds a dominant position as the #1 creator out of 1,249 channels in the Kitchen Appliances vertical. With an exceptional reach of 194.6 million and a 100th percentile niche rank, the channel's strength lies in its high-utility, research-driven content which currently captures over 167,000 in monthly demand across 28,016 ranked keywords.
We read 434 of this channel's videos in Education, mapped every keyword they rank for across 11 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches America's Test Kitchen shows up for — but another channel sits above them, taking the views. Together that's 77.2M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| best food blender small | #3 | #1 NOOB'S KITCHEN | 1.4M |
| toaster oven not | #5 | #1 DIY Life Tech | 243K |
| is toaster oven like air fryer | #2 | #1 Jess - Gadgets, Gear, Coffee | 224K |
| sous vide steak videos | #9 | #1 Sous Vide Everything | 182K |
| sous vide channel | #10 | #1 Sous Vide Everything | 182K |
| best sous vide channel | #3 | #1 Sous Vide Everything | 180K |
| best sous vide steak ever | #10 | #1 ChefSteps | 175K |
| sous vide zabuton steak | #8 | #1 Sous Vide Everything | 173K |
You're on 28,016 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 7,314
- #2–3 · 6,986
- #4+ · 13,716
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Mastering Your Food Processor: Essential Techniques for Fruits and Vegetables
Builds on your popular food processor gear reviews by teaching viewers how to maximize the appliance.
Cooking for One: The Best Air Fryer Recipes for Solo Meals
Adds a practical, high-utility layer to your existing air fryer equipment coverage.
Can You Make Healthy Ice Cream in a Food Processor? We Tested It
Fits your food science and equipment review format by testing a popular kitchen hack.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 1,249 creators in Kitchen Appliances.
| Channel | Shared keywords | Reach |
|---|---|---|
| Prudent Reviews | 3,742 | 35.5M |
| Kitchen Gadgets Zone | 3,239 | 8.2M |
| Pro Picks | 2,847 | 222K |
| Stephen La Rosa | 2,758 | 392K |
| Product Guide | 2,552 | 1.3M |
| Food Network | 2,471 | 97.7M |
The analysis
While competitors like Sous Vide Everything and Food Network command significant raw reach, America's Test Kitchen maintains superior topical authority and search capture through precision-engineered equipment reviews. By focusing on technical accuracy—such as their 33.4% share of the 'Sous Vide' niche and 59.5% share of 'Immersion Blenders'—the channel creates a recurring value loop for viewers that high-reach, entertainment-focused channels often lack.
Different angle? Same data.
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Questions
Is America's Test Kitchen considered a top-ranked channel for kitchen appliance reviews?
Yes, America's Test Kitchen is the number one ranked channel in the Kitchen Appliances niche, holding a 100th percentile rank out of 1,249 channels.
What kind of topics does America's Test Kitchen cover in their videos?
America's Test Kitchen focuses on cooking, recipe tutorials, food science, and extensive testing of kitchen equipment and appliances.
Does America's Test Kitchen compete with other cooking channels in Google search results?
America's Test Kitchen maintains a strong web presence with 39 videos ranking across 100 keywords, including top positions for searches like 'best juicer machine' and 'best food processors'.
Which specific kitchen appliances does America's Test Kitchen test?
The channel provides equipment reviews and comparisons for a wide range of appliances, including air fryers, food processors, stand mixers, rice cookers, pressure cookers, and vacuum sealers.
How popular is America's Test Kitchen in terms of total reach?
America's Test Kitchen has a total reach of over 194 million, with their videos appearing in 434 play contexts.
See the full picture for America's Test Kitchen
Every keyword, every rival, every gap — with exact demand — built on live search data.
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