Coffee & Espresso Equipment
Ethan Rode
#84 of 252 creators · authority score 67
Ethan Rode has firmly established himself as a high-authority voice in the Coffee & Espresso Equipment vertical, ranking in the 67th percentile (84th out of 252). With over 43 million in reach and 100,767 in captured demand, his content strategy is heavily anchored in 'how-to' technical guidance for specific hardware. He excels at owning long-tail search intent for home espresso setups, though he has significant room to expand his influence by bridging the gap between his current technical prowess and the high-volume, expert-led search demand currently dominated by creators like James Hoffmann.
We read 18 of this channel's videos in Entertainment, mapped every keyword they rank for across 1 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Ethan Rode shows up for — but another channel sits above them, taking the views. Together that's 1.3M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| espresso machine cups | #6 | #1 Jazz's life | 58K |
| cold brew expensive | #8 | #1 America's Test Kitchen | 17K |
| best coffee machine for home in the world | #3 | #1 Foremost Picks | 17K |
| grind setting for cold brew | #7 | #1 James Hoffmann | 16K |
| best moka pot espresso recipe | #10 | #1 ChefSteps | 16K |
| how long does moka pot coffee take to make | #5 | #1 ChefSteps | 15K |
| breville espresso machine troubleshooting | #8 | #1 Seattle Coffee Gear | 14K |
| how to make cold brew at home easy | #2 | #1 Joshua Weissman | 13K |
You're on 390 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 19
- #2–3 · 83
- #4+ · 288
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Choosing Your First Fully Automatic Espresso Machine: A Buyer's Guide
Fits your audience's interest in convenience and high-end home brewing equipment.
Is the Ninja Espresso Machine Actually Good? A Deep Dive Review
Your audience frequently engages with home coffee machine reviews and comparisons.
Tamping 101: The Secret to a Better Espresso Shot
A technical skill tutorial that complements your Breville beginner series.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 252 creators in Coffee & Espresso Equipment.
| Channel | Shared keywords | Reach |
|---|---|---|
| Rob McGee | 108 | 971K |
| Brew Coffee Home | 107 | 2.9M |
| Our Coffee Shelter | 100 | 1.2M |
| Tom's Coffee Corner | 97 | 41.2M |
| Keen On Coffee | 95 | 1.5M |
| DREO | 84 | 362K |
The analysis
While Ethan Rode maintains a competitive foothold with top-tier creators—sharing 108 keywords with Rob McGee and 107 with Brew Coffee Home—his strategy is more specialized. He focuses on hardware mastery (e.g., the Breville Barista Express) and niche instructional content, whereas competitors like Tom’s Coffee Corner and Morgan Eckroth command broader audience scales. Ethan's 100,767 demand capture suggests he is successfully monetizing his 'expert-neighbor' position, though he faces intense competition for top-of-funnel discovery.
Different angle? Same data.
Own the 'How-To' Search Ecosystem
Capitalize on your proven success with Breville tutorials by creating evergreen video guides for the dozens of high-demand machine maintenance and technique topics currently underserved by existing creators.
Targeted Hardware Integration
Ethan’s audience shows high intent for machine troubleshooting and milk frothing. Partnering here provides direct access to a community actively seeking to upgrade their home coffee setups.
Benchmark against Espresso Authority
Analyze how Ethan Rode converts technical hardware queries into high-ranking content, and identify the specific content gaps separating his channel from the top-percentile coffee authorities.
Questions
What coffee equipment does Ethan Rode cover in his videos?
Ethan Rode specializes in coffee and espresso equipment, with significant content focused on espresso machines, moka pots, milk frothers, and coffee scales.
Does Ethan Rode provide tutorials for the Breville Barista Express?
Yes, Ethan Rode has produced popular content on mastering the Breville Barista Express, including beginner's guides, manual troubleshooting, and milk frothing tutorials.
How popular is Ethan Rode compared to other creators in the coffee niche?
Ethan Rode holds a niche rank of 84 out of 252 creators in the Coffee & Espresso Equipment category, placing him in the 67th percentile.
What are some of Ethan Rode's top-performing video topics?
His most successful content includes tutorials on using espresso machines, making cold brew, and explaining the functionality of moka pots.
Which creators share a similar audience with Ethan Rode?
Ethan Rode's content reaches an audience that also consumes videos from creators such as Rob McGee, Brew Coffee Home, and Our Coffee Shelter.
See the full picture for Ethan Rode
Every keyword, every rival, every gap — with exact demand — built on live search data.
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