Photography & Video Gear
GoPro
#138 of 767 creators · authority score 82
GoPro maintains a highly specialized authority in the action camera ecosystem, capturing over 207,000 in monthly demand across 440 ranked keywords. While they hold a dominant foothold in the action camera niche—ranking in the top 3 for several high-intent searches like 'go pro action camera hd 1080p'—their strategy is currently hyper-focused on product-centric content. They successfully command deep niche segments like ND filters (5.2% share) and Action Cameras (2.6% share), but currently leave significant room for growth in adjacent categories like drones, mirrorless cameras, and studio lighting, where they possess near-zero share despite high audience interest in those broader photography fields.
We read 42 of this channel's videos in Sports, mapped every keyword they rank for across 5 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches GoPro shows up for — but another channel sits above them, taking the views. Together that's 5.0M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| action camera with removable lens | #2 | #1 Micro Four Nerds | 136K |
| action camera 4k video | #2 | #1 DJI and DJI OSMO | 109K |
| what is the newest action camera | #3 | #1 AuthenTech - Ben Schmanke | 81K |
| action camera latest model | #3 | #1 AuthenTech - Ben Schmanke | 81K |
| newest action camera | #10 | #1 AuthenTech - Ben Schmanke | 77K |
| action camera with changeable lenses | #4 | #1 Luke Edwin | 74K |
| action camera japan brand | #6 | #1 DansTube.TV | 74K |
| action camera | #9 | #1 MrBlack | 72K |
You're on 440 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 53
- #2–3 · 139
- #4+ · 248
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
GoPro Hero vs. DJI Gimbal: Which Action Setup is Best for You?
Directly compares the creator's core product line with a major competitor to help viewers decide.
Ultimate GoPro Vlogging Setup for Beginners
Targets a demographic looking for entry-level action content solutions.
Is the New Pocket Camera Better Than a GoPro for Vlogging?
Addresses a specific product search by evaluating its capability against the creator's specialized niche.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 767 creators in Photography & Video Gear.
| Channel | Shared keywords | Reach |
|---|---|---|
| GoPro Tips | 193 | 9.3M |
| Great Day For A Hike | 151 | 2.8M |
| JORDAN HETRICK | 130 | 29.4M |
| DC Rainmaker | 129 | 21.2M |
| Vic Barry | 95 | 741K |
| OVEN | 76 | 32K |
The analysis
GoPro is performing as a top-tier industry leader within the 'Photography & Video Gear' vertical, sitting at the 82nd percentile (Rank 138 of 767). Their reach of over 150 million signifies a mass-market brand scale, but their search strategy remains concentrated: they are heavily reliant on 193 action-camera-specific keywords. In contrast to competitors like 'Great Day For A Hike' or 'Air Photography' who capture different segments of the broader gear market, GoPro remains an expert in their own vertical but faces stiff competition from reviewers who have outranked them on 'newest action camera' and 'action camera 4k video' terms, indicating a potential vulnerability in maintaining top-of-funnel search dominance even for their flagship products.
Different angle? Same data.
Own the Full Video Workflow
You’ve mastered action cams. Leverage your massive reach to bridge the gap into the missing topic areas identified in your profile—like vlogging kits and studio lighting—to keep your audience within your ecosystem.
Benchmark Your Content Against Search Demand
Compare your high-performing video 'Meet GoPro MAX2' against the market's 'action camera 4k video' demand to identify where to adjust your metadata for better search capture.
Analyze Niche Dominance vs. Horizontal Expansion
Explore why a dominant brand like GoPro remains strictly vertical-aligned in search while high-intent demand shifts toward camera drones and lighting—a classic study in brand-specific vs. category-wide search behavior.
Questions
What is the ranking of the GoPro YouTube channel in the Photography & Video Gear vertical?
The GoPro channel is ranked 138th out of 767 in the Photography & Video Gear niche, placing it in the 82.1st percentile.
Which topics does the GoPro YouTube channel cover?
The channel primarily focuses on content related to Action Cameras, though it also features content covering ND Filters, camera bags, and gimbals.
How popular is the GoPro channel compared to its competitors?
With a total reach of 150,970,343 and an average search position of 4, the channel maintains a strong presence against rivals like GoPro Tips and Jordan Hetrick.
Does the GoPro channel rank in Google search?
Yes, GoPro has established web presence, including a top-ranking position on Google for searches related to GoPro MAX 360 action camera footage.
Who are the main competitors for the GoPro channel?
GoPro competes with several channels in the video gear space, including GoPro Tips, Jordan Hetrick, DC Rainmaker, and Learn Online Video, based on shared keyword interests.
See the full picture for GoPro
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report