Gaming Peripherals
IGN
#3 of 763 creators · authority score 100
IGN maintains a dominant position in the Gaming Peripherals vertical, ranking in the 99.7th percentile of all creators. While the channel exerts significant authority over Gaming Headsets (48% share) and Flight Sticks (30.5% share), its reach is concentrated heavily in evergreen hardware reviews. The channel successfully bridges mass-market consumer tech and niche simulation gear, though it faces stiff competition from specialized reviewers who capture a larger share of specific mid-tail queries.
We read 214 of this channel's videos in Science & Technology, mapped every keyword they rank for across 15 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches IGN shows up for — but another channel sits above them, taking the views. Together that's 69.9M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| gaming headset typical gamer | #2 | #1 ZHC Crafts | 591K |
| stream deck vs steam machine | #4 | #1 Tech Fowler | 157K |
| gaming headset with mic for kids | #7 | #1 R Λ Z Ξ R | 125K |
| best gaming headphones kids | #2 | #1 Hardware Canucks | 123K |
| gaming headphones with mic kids | #7 | #1 Hardware Canucks | 122K |
| best gaming headphones for kids with mic | #2 | #1 GadgetryTech | 121K |
| best gaming headset for kids with mic | #2 | #1 GadgetryTech | 119K |
| gaming headset for kids | #5 | #1 GadgetryTech | 113K |
You're on 8,301 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 1,845
- #2–3 · 2,071
- #4+ · 4,385
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
The Fastest Hot Wheels Sets for Real Racing Fans
Matches your interest in toy/gaming crossover drops and collectibles.
Best Tech and Gaming Gifts for Aspiring Gamers
Serves your recurring 'Must-Have Drops' series for a younger demographic.
Is the JB Gaming Mouse a Hidden Gem? Full Performance Review
Fits your hardware review and feature-focused tech content.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 763 creators in Gaming Peripherals.
| Channel | Shared keywords | Reach |
|---|---|---|
| Foremost Picks | 2,608 | 1.7M |
| Consumer Tech Review | 2,389 | 38.7M |
| 10BestOnes | 2,085 | 5.5M |
| Hardware Canucks | 2,021 | 100.1M |
| Kimmy | 1,963 | 6.2M |
| GadgetryTech | 1,819 | 10.4M |
The analysis
With a 3rd place ranking out of 763 creators in the niche, IGN is a market leader. However, compared to massive players like Linus Tech Tips (1.2B reach), IGN utilizes its diverse content library to secure high-frequency, long-tail search traffic rather than relying solely on monolithic hardware testing. The channel's ability to maintain top-three positions across diverse keywords—from flight sticks to VR controllers—demonstrates a balanced, high-authority content strategy.
Different angle? Same data.
Scale your niche authority
Leverage your 99.7th percentile standing to move from general hardware reviews into high-demand, low-competition sub-sectors like specialized sim-racing cockpits.
Capitalize on high-intent hardware
IGN's massive footprint in 'Gaming Headsets' and 'Flight Sticks' provides a premium environment for hardware launches. Partner on reviews to tap into their 111M+ reach.
Analyze the Gaming Peripherals market
Access the full dataset to map how IGN's 8,300+ ranked keywords correlate with conversion trends in the gaming hardware lifecycle.
Questions
What kind of gaming content does IGN cover?
IGN focuses on gaming, including extensive reviews for PlayStation 5, PC, and various gaming hardware and peripherals.
How popular is the IGN channel in the gaming peripheral niche?
IGN is a highly influential creator in the Gaming Peripherals vertical, holding the 3rd rank out of 763 channels with a 99.7th percentile standing.
Does IGN produce reviews for gaming headsets and controllers?
Yes, IGN is a significant authority in these categories, providing extensive coverage and comparative reviews for various gaming headsets, controllers, and handheld devices.
What is the reach and scope of the IGN YouTube channel?
With over 111 million in reach and a library of 214 videos in play, IGN maintains a massive presence across major gaming hardware and peripheral topics.
Does IGN compete with other tech review channels?
Yes, IGN frequently features in search results alongside major competitors like Hardware Canucks, Linus Tech Tips, and GadgetryTech when users search for gaming hardware and peripherals.
See the full picture for IGN
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report