E-Bikes / Micromobility
JoyOnWheels
#61 of 330 creators · authority score 82
JoyOnWheels occupies a specialized strategic position within the Micromobility vertical, distinguishing itself as a top-tier authority on the intersection of electric scooter hardware and legislative compliance. With 439 ranked keywords and an 81.8th percentile standing in the niche, the creator successfully captures high-intent traffic by mapping specific product performance—such as Kukirin mods—directly to complex regional legality queries.
We read 60 of this channel's videos in Autos & Vehicles, mapped every keyword they rank for across 1 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches JoyOnWheels shows up for — but another channel sits above them, taking the views. Together that's 18.2M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| electric scooter kids law | #2 | #1 IWCouncil | 891K |
| orlando electric scooter laws | #4 | #1 FOX 35 Orlando | 817K |
| chicago electric scooter laws | #7 | #1 NBC Chicago | 815K |
| electric scooter sidewalk laws | #6 | #1 CBS New York | 810K |
| are electric scooters allowed on sidewalks in dc | #2 | #1 WUSA9 | 702K |
| electric scooter quebec law | #8 | #1 Apollo Scooters | 622K |
| electric scooter on sidewalk toronto | #2 | #1 T-Dot Wheels | 567K |
| e scooters in kansas city | #8 | #1 KCTV5 News | 441K |
You're on 439 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 34
- #2–3 · 131
- #4+ · 274
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Essential Safety Gear: DIY vs Professional Protective Equipment
Crucial for your audience performing tricks at skateparks with their scooters.
Fixing a Broken Kid's Scooter: Easy DIY Guide
You frequently feature kids riding scooters and can show maintenance tips.
Can an E-Scooter Really Replace a Motorcycle?
Leverages your focus on two-wheeled transport and performance vehicles.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 330 creators in E-Bikes / Micromobility.
| Channel | Shared keywords | Reach |
|---|---|---|
| RK9 Rides | 132 | 8.9M |
| Electric Scooter Guide | 101 | 57.6M |
| ScooterHutTV | 90 | 165K |
| Oneway Lilman | 81 | 33.3M |
| QMY Scooters | 79 | 2.6M |
| Zsinor Motors | 70 | 3.7M |
The analysis
While large-scale competitors like Electric Scooter Guide (57.6M reach) dominate the general market, JoyOnWheels leverages a focused content strategy that prioritizes high-demand, actionable legal and performance queries. By consistently securing position 1-3 on high-volume search terms like 'electric scooter kids law' and 'electric scooter on sidewalk,' the channel outmaneuvers broader competitors who lack its depth in localized regulatory content.
Different angle? Same data.
Target the E-Bike Gap
Your authority in scooters is established; pivoting into the 2M+ demand for E-Bike battery and conversion content is your next high-leverage growth phase.
Capture Regulatory-Focused Audiences
JoyOnWheels holds top-page rankings for critical 'legality' search terms. Partnering here provides direct access to users actively researching urban mobility compliance.
Analyze Jurisdictional Search Trends
Examine this channel to see how specific, localized legal search volume (DC, Toronto, Orlando) correlates with long-term viewer retention and community trust.
Questions
How popular is JoyOnWheels in the e-bikes and micromobility space?
JoyOnWheels ranks in the 81st percentile of creators in the E-Bikes / Micromobility niche, holding a rank of 61 out of 330.
What topics does JoyOnWheels cover on their YouTube channel?
JoyOnWheels focuses on the electric scooter and micromobility vertical, with content covering scooter performance upgrades, test drives, rideouts, and technical reviews.
Does JoyOnWheels rank well in Google search for electric scooter laws?
Yes, JoyOnWheels frequently ranks in the top positions for various search queries related to electric scooter laws on sidewalks, including in cities like Toronto, Chicago, and Orlando.
Who are some of the channels that compete with JoyOnWheels for search traffic?
JoyOnWheels competes for audience interest with channels such as RK9 Rides, Electric Scooter Guide, and ScooterHutTV, all of which share overlapping keywords.
How many videos has JoyOnWheels produced to capture audience demand?
JoyOnWheels has 60 videos currently in play that have successfully captured over 1.9 million units of search demand.
See the full picture for JoyOnWheels
Every keyword, every rival, every gap — with exact demand — built on live search data.
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