Home Fitness Equipment
MadFit
#156 of 1,133 creators · authority score 86
MadFit is a powerhouse in the at-home, no-equipment fitness niche, securing a position in the top 14% of creators in the Home Fitness Equipment vertical. By leveraging her vast library of approachable, apartment-friendly routines, she has effectively captured high-intent search demand from beginners. While her strength lies in equipment-free workouts, she maintains a strategic foothold in specific equipment categories like resistance bands—where she commands a 7.3% share—and dumbbells, positioning her brand as a holistic fitness guide rather than just a bodyweight content creator.
We read 131 of this channel's videos in People & Blogs, mapped every keyword they rank for across 4 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches MadFit shows up for — but another channel sits above them, taking the views. Together that's 20.0M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| do dips work abs | #7 | #1 Chloe Ting | 298K |
| how to lose weight fast with exercise | #3 | #1 Jeremy Ethier | 239K |
| best home exercise | #4 | #1 growingannanas | 215K |
| exercise every day for weight loss | #2 | #1 Chloe Ting | 207K |
| exercise every day to lose weight | #2 | #1 Chloe Ting | 187K |
| home gym videos | #8 | #1 growingannanas | 181K |
| exercise classes beginner | #4 | #1 Walk at Home | 177K |
| home workout for beginners to lose weight | #3 | #1 Get Fit With Rick | 176K |
You're on 887 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 108
- #2–3 · 190
- #4+ · 589
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Buying Your First Treadmill: What To Look For Without Overspending
Addresses your viewers' common desire to scale their home workout setup.
The Ultimate 15-Minute At-Home Abs Routine (No Equipment)
Perfectly aligns with your popular abs and no-equipment workout content.
Tone Your Core: Best Stomach Exercises You Can Do In A Small Space
Fits your focus on small-space and apartment-friendly workouts.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 1,133 creators in Home Fitness Equipment.
| Channel | Shared keywords | Reach |
|---|---|---|
| fitbymik | 235 | 76.0M |
| growingannanas | 165 | 139.8M |
| Caroline Girvan | 165 | 238.2M |
| THENX | 138 | 220.5M |
| Juice & Toya | 115 | 115.3M |
| TIFF x DAN | 109 | 56.0M |
The analysis
With a niche rank of 156 out of 1133 creators, MadFit holds a strong standing among major industry competitors. While creators like growingannanas and Chloe Ting lead in broader home-gym keyword rankings, MadFit dominates the 'beginner' and 'weight loss' long-tail search intent. She has successfully converted broad fitness queries into specific traffic for her own content, particularly through high-performance videos like her '20 min Fat Burning Workout for TOTAL BEGINNERS,' which ranks in the top 5 for over 20 high-demand, equipment-focused search queries.
Different angle? Same data.
Maximize Your Content Reach
Identify high-demand, low-competition keywords in the home fitness space to turn your existing video library into a search engine traffic driver.
Targeted Influencer Partnership
Leverage MadFit’s high trust with beginner audiences to showcase your home fitness equipment, particularly in the resistance band and adjustable dumbbell segments.
Analyze Audience Intent Shifts
Examine the demand gap between 'No Equipment' workouts and 'Home Gym' equipment to predict the next trend in sustainable at-home exercise routines.
Questions
What kind of home workout content does MadFit produce?
MadFit specializes in home fitness equipment and no-equipment routines, including full body workouts, booty exercises, and upper body strength training.
How does MadFit rank within the home fitness equipment niche on YouTube?
MadFit is highly competitive, ranking in the 86th percentile among over 1,100 channels in the home fitness equipment category.
Which other creators does MadFit compete with for search rankings?
MadFit competes for search visibility with creators such as FitByMik, GrowingAnnanas, and Caroline Girvan, who share similar fitness-focused keywords.
What are some of the most popular home workout topics covered by MadFit?
MadFit's content frequently targets searches for at-home resistance band workouts, dumbbell strength routines, and beginner-friendly cardio without the need for equipment.
Does MadFit have a large reach on the platform?
MadFit has built a substantial presence with a total reach of approximately 419.8 million views across 131 videos.
See the full picture for MadFit
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report