Golf Equipment
Rick Shiels Golf
#5 of 632 creators · authority score 99
Rick Shiels Golf commands a dominant 99.4th percentile position in the Golf Equipment vertical, leveraging a massive reach of 466 million to effectively capture 355,794 in monthly demand. By strategically focusing on high-authority pillars—specifically Drivers (38.3% share), Golf Balls (26.8%), and Wedges (23%)—the channel has cemented itself as a primary educational and review resource, outperforming larger rivals in organic search placement and consistent content delivery.
We read 653 of this channel's videos in Sports, mapped every keyword they rank for across 8 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Rick Shiels Golf shows up for — but another channel sits above them, taking the views. Together that's 57.1M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| golf putter for 10 year old | #7 | #1 Morton Golf Sales | 385K |
| golf clubs uk | #3 | #1 Golf Mates | 355K |
| hardest golf club to hit | #10 | #1 H.I.T GOLF | 127K |
| golf driver for 3 year old | #4 | #1 Josh Kelley Golf | 120K |
| how to hit a golf ball kids | #4 | #1 American Golf | 116K |
| cheap golf clubs | #8 | #1 Bryson DeChambeau | 112K |
| velcro golf balls | #4 | #1 Up Close Golf and Fun Golf | 111K |
| golf driver taylormade | #7 | #1 TaylorMade Golf | 106K |
You're on 11,218 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 2,589
- #2–3 · 2,478
- #4+ · 6,151
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Teaching Kids to Drive: When and How to Start
Directly correlates with your popular driver swing instructional videos.
The Ultimate Guide: Choosing the Right Golf Clubs for Your Kids
Fits the niche of golf education and gear advice for your audience's families.
My Pro Tips for Selecting Youth Golf Sets
Extends your instruction-based content to the junior golf demographic.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 632 creators in Golf Equipment.
| Channel | Shared keywords | Reach |
|---|---|---|
| The Golf Shop Online | 3,303 | 12.4M |
| Peter Finch Golf | 2,432 | 60.6M |
| James Robinson Golf | 2,330 | 53.3M |
| H.I.T GOLF | 1,956 | 39.5M |
| Golf Monthly | 1,844 | 31.7M |
| Embers Golf | 1,512 | 21.7M |
The analysis
With a top-5 ranking out of 632 channels in the Golf Equipment vertical, Rick Shiels outperforms significant competitors like The Golf Shop Online and Peter Finch Golf. While competitors often focus on retail or specific brand advocacy, Shiels' content strategy differentiates through high-volume evergreen 'how-to' tutorials (e.g., iron consistency and slice prevention) paired with provocative equipment testing, allowing him to capture diverse search demand ranging from budget-conscious shoppers to performance-driven beginners.
Different angle? Same data.
Amplify your reach
Expand your content library into the high-demand youth golf segment where competitors currently hold 90%+ share.
Partner with authority
Leverage Rick's 99th percentile authority in the Drivers and Wedges categories to ensure your product launches achieve maximum visibility.
Analyze the equipment gap
Utilize our search data to identify which untapped technical sub-topics are driving the highest demand in the current golf market.
Questions
How popular is Rick Shiels Golf on YouTube?
Rick Shiels Golf has an impressive reach of over 466 million and ranks in the 99.4th percentile within the Golf Equipment niche.
What topics does Rick Shiels Golf cover?
The channel primarily focuses on golf equipment, including detailed reviews and tips on golf clubs, drivers, irons, golf balls, and launch monitors.
Who are the top competitors for Rick Shiels Golf?
Rick Shiels Golf competes with major channels in the golf space such as The Golf Shop Online, Peter Finch Golf, and James Robinson Golf.
Does Rick Shiels Golf rank well in Google search?
Yes, the channel demonstrates strong web presence with content appearing in search results for various golf-related keywords, including driver reviews and golf ball comparisons.
How many videos has Rick Shiels Golf published?
The channel has 653 videos currently in play that contribute to its high authority in the golf equipment category.
See the full picture for Rick Shiels Golf
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report