Kitchen Appliances
Smart Cooking by Philips
#466 of 1,249 creators · authority score 63
Smart Cooking by Philips is a specialized, brand-authoritative channel that dominates high-intent product tutorials within the Kitchen Appliances vertical. By aligning content strictly with device operation (e.g., air frying, food processing, and induction troubleshooting), the channel achieves a high search-ranking efficiency (avg. position 5.4) and captures 382,187 in monthly demand. However, current content strategy remains heavily tied to product-specific keywords, leaving a vast footprint of broader, lifestyle-driven culinary search demand untapped.
We read 35 of this channel's videos in Howto & Style, mapped every keyword they rank for across 1 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Smart Cooking by Philips shows up for — but another channel sits above them, taking the views. Together that's 735K views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| air fryer french toast | #4 | #1 Preppy Kitchen | 45K |
| air fryer french toast breakfast recipes | #5 | #1 Preppy Kitchen | 31K |
| rice cooker air fryer in one | #4 | #1 Pailin's Kitchen | 27K |
| air fryer breakfast french toast | #7 | #1 Preppy Kitchen | 26K |
| mixer grinder food processor | #6 | #1 ADOPIX | 24K |
| air fryer instructions | #6 | #1 Candid Clara | 21K |
| rice cooker air fryer all in one | #5 | #1 Candid Clara | 20K |
| how to air fryer use | #10 | #1 Candid Clara | 19K |
You're on 250 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 27
- #2–3 · 66
- #4+ · 157
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
How to Master Fruit and Vegetable Preparation with Philips Food Processors
Provides educational value on using your multi-functional kitchen gadgets effectively.
Comparing Compact Blenders: Why Quality Matters for Daily Cooking
Allows you to review smaller Philips blending solutions against general market expectations.
Essential Indian Air Fryer Recipes for Beginners: Easy Snacks and Meals
Perfectly aligns with your focus on Indian recipes tailored for the Philips Airfryer.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 1,249 creators in Kitchen Appliances.
| Channel | Shared keywords | Reach |
|---|---|---|
| Philips Home Living | 69 | 13.7M |
| The Grapevine | 65 | 9.1M |
| Happy Pumpkins ! | 63 | 5.3M |
| Amway Malaysia | 42 | 362K |
| Philips | 38 | 12.4M |
| The Rhyming Road | 31 | 682 |
The analysis
With a 62.8 percentile ranking (466th out of 1249 channels), Smart Cooking by Philips functions as a 'utility-first' publisher. Unlike high-reach competitors like Philips Home Living (13.6M reach) or Philips (12.4M reach), which leverage brand equity, this channel effectively captures specific 'first-use' and 'how-to' long-tail search traffic, holding top-3 positions for critical high-demand queries like 'rice cooker steamer air fryer' and 'air fryer non veg'.
Different angle? Same data.
Pivot from manual to menu.
Expand your high-performing product demos into broader 'meal-prep' content to capture the massive demand for air fryer recipes that you currently leave to competitors.
Own the post-purchase experience.
Your technical troubleshooting videos provide excellent customer support. Use these as a springboard to lower return rates by surfacing them earlier in the consumer purchase journey.
Target the 'How-to' vacuum.
Monitor this channel's shift from technical product manuals to lifestyle-integrated content; it serves as a primary case study for brand-led utility content in India.
Questions
What kind of content does Smart Cooking by Philips cover?
Smart Cooking by Philips focuses on kitchen appliances, providing demonstrations, recipes, and troubleshooting tips for products like air fryers, mixer grinders, and induction cooktops.
How popular is Smart Cooking by Philips compared to other creators in the kitchen appliances niche?
Smart Cooking by Philips ranks 466 out of 1249 creators in the kitchen appliances niche, placing them in the 62.8th percentile.
Does Smart Cooking by Philips rank for air fryer recipe searches?
Yes, Smart Cooking by Philips ranks for various air fryer recipes, including chicken, paneer, and vegetable dishes, as well as instructional content for beginners.
Who are the competitors of Smart Cooking by Philips on YouTube?
Primary competitors sharing similar keywords include Philips Home Living, The Grapevine, Happy Pumpkins, and several others within the kitchen appliance space.
Are there specific appliances that Smart Cooking by Philips is known for?
The channel creates content specifically around Philips kitchen appliances, with high keyword presence for their air fryers, food processors, juicer mixer grinders, and induction cooktops.
See the full picture for Smart Cooking by Philips
Every keyword, every rival, every gap — with exact demand — built on live search data.
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