Gaming Peripherals
Toasty Bros
#13 of 763 creators · authority score 98
Toasty Bros occupies a high-authority position within the Gaming Peripherals vertical, ranking in the 98.4th percentile (13th of 763 channels). Their strategy centers on 'extreme value' content—specifically finding budget-friendly performance in PCs, monitors, and peripherals at retailers like Walmart, Target, and via secondary market platforms. By dominating search terms related to refurbished hardware and entry-level gaming setups, they effectively capture demand from price-conscious gamers who are intimidated by traditional high-end tech reviews.
We read 252 of this channel's videos in Science & Technology, mapped every keyword they rank for across 9 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Toasty Bros shows up for — but another channel sits above them, taking the views. Together that's 49.3M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| game controller or console | #9 | #1 Carter2k | 294K |
| gaming pc xbox | #2 | #1 OhNoItsAlexx | 197K |
| gaming desktop with no gpu | #3 | #1 Мой Компьютер | 166K |
| best gaming desktop builds | #9 | #1 PC Builder | 122K |
| best gaming pc build now | #6 | #1 Linus Tech Tips | 118K |
| best handheld gaming pc for xbox game pass | #10 | #1 DF Clips | 114K |
| bluetooth gaming controller under 200 | #9 | #1 Squashy Boy | 112K |
| gaming desktop nvidia | #6 | #1 Bringus Studios | 109K |
You're on 3,760 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 270
- #2–3 · 789
- #4+ · 2,701
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Budget PC Racing: Re-living the Thrill of Racing Toys
Fun hardware-related content bridges the gap between your technical reviews and entertaining gaming content.
The Ultimate Guide to Affordable Gaming in 2024
High-level gaming content is central to your channel's authority in the PC gaming space.
Marvel Rivals PC Performance Test: Can Budget Hardware Run It?
Benchmarking new titles on different hardware configurations is what your channel does best.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 763 creators in Gaming Peripherals.
| Channel | Shared keywords | Reach |
|---|---|---|
| Linus Tech Tips | 1,548 | 1.2B |
| Consumer Tech Review | 1,042 | 38.7M |
| DiamondLobby Reviews | 752 | 16.1M |
| Switch and Click | 681 | 102.2M |
| Hipyo Tech | 668 | 174.8M |
| techless | 558 | 23.6M |
The analysis
While industry giants like Linus Tech Tips maintain a massive reach advantage (1.2 billion vs. Toasty Bros' 41.6 million), Toasty Bros achieves higher tactical relevance through specific, high-intent keywords. They share 1,548 keywords with LTT but maintain a superior search presence for 'handheld gaming pc' and budget-focused peripherals, allowing them to capture niche search intent that larger, more generalized tech channels often overlook.
Different angle? Same data.
Unlock High-Demand Gaming Peripheral Clusters
Your authority in budget-tier peripherals is unmatched. Leverage your existing 'Walmart challenge' format to break into the under-monetized Racing Cockpit and Microphone categories where demand is high but current content is shallow.
Partner with the Leader in Budget-Hardware Advocacy
Toasty Bros commands an incredibly high-intent audience looking for immediate purchase validation under $150. Ideal for brands needing high-volume conversions in the entry-level monitor and controller space.
Map the Competitive Landscape of Affordable Tech
Analyze how Toasty Bros leverages secondary-market and retail-specific keywords to displace traditional tech media, providing a blueprint for capturing value-driven gaming traffic.
Questions
How do Toasty Bros rank among other gaming peripheral creators?
Toasty Bros holds an impressive position in their niche, ranking 13th out of 763 channels, which places them in the 98.4th percentile.
What kind of content do Toasty Bros cover?
Toasty Bros focuses on the Gaming Peripherals vertical, creating content centered around hardware such as gaming PCs, monitors, mechanical keyboards, gaming mice, and gaming chairs.
Who are the main competitors of Toasty Bros?
Toasty Bros competes with several prominent tech creators in the space, including Linus Tech Tips, Consumer Tech Review, and Hipyo Tech.
How popular are Toasty Bros on the web?
Toasty Bros has a significant digital footprint, with 10 videos appearing in search results across 21 different keywords related to gaming setups and peripherals.
Do Toasty Bros perform well in search results?
Toasty Bros maintains a strong presence with an average ranking position of 4.8 across 252 active videos and has successfully ranked for 3,760 keywords.
See the full picture for Toasty Bros
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report