Kitchen Appliances
Epicurious
#72 of 1,249 creators · authority score 94
Epicurious holds a commanding position in the Kitchen Appliances vertical, ranking in the 94th percentile (72nd out of 1,249 channels). Their strategy leverages a high-authority '101' content series to capture substantial demand across competitive appliance niches. With over 207 million in reach, they successfully convert technical appliance queries into consistent search presence, particularly in Sous Vide, Rice Cookers, and Stand Mixers, where they maintain a clear dominance over broader culinary content.
We read 92 of this channel's videos in Howto & Style, mapped every keyword they rank for across 6 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Epicurious shows up for — but another channel sits above them, taking the views. Together that's 9.3M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| which country cooks the best food | #3 | #1 Creative Travel Guide | 344K |
| kitchen perfected blender | #6 | #1 The Real Unwrap | 129K |
| air fryer eggs scrambled | #9 | #1 Fry It | 60K |
| what is rice bowl of world | #6 | #1 Beryl Shereshewsky | 59K |
| best pizza bake at home | #7 | #1 Joshua Weissman Recipes | 59K |
| best air fryer burgers | #5 | #1 Cooking With TGG | 46K |
| how to cooking fried rice | #4 | #1 Kikifoodies | 43K |
| bread machine chocolate chip cookie dough | #10 | #1 Silicon Valley Brad | 43K |
You're on 1,568 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 87
- #2–3 · 372
- #4+ · 1,109
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Mastering the Food Processor: How to Properly Prep Fruits and Veggies
Aligns with your professional chef tutorials on essential kitchen techniques and preparation.
The Best Compact Blenders for Professional-Grade Sauces and Purees
Fits your 'Well Equipped' series by focusing on high-performance kitchen essentials for home cooks.
Refined Air Fryer Cooking: Easy, Restaurant-Quality Meals for One
Builds on your expertise in optimizing cooking methods for superior flavor and texture.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 1,249 creators in Kitchen Appliances.
| Channel | Shared keywords | Reach |
|---|---|---|
| America's Test Kitchen | 612 | 194.7M |
| Brian Lagerstrom | 209 | 79.9M |
| MOMables - Laura Fuentes | 157 | 11.3M |
| Pizza Channel | 140 | 924K |
| Kitchen Gadgets Zone | 130 | 8.2M |
| Casual Cooking | 130 | 65.3M |
The analysis
While competitors like America's Test Kitchen maintain larger total reaches, Epicurious out-indexes them in specific technical utility. Epicurious’s strength lies in 'how-to' depth; for instance, they capture 3.7% of the total Stand Mixer niche demand—a significantly higher share than their footprint in broader categories. This data suggests a superior conversion rate of searchers looking for specific appliance applications compared to more generic cooking channels.
Different angle? Same data.
Audit your content against top-performing '101' series.
Compare your appliance-focused tutorials against Epicurious's specific high-demand keywords to identify where your SEO coverage is missing searchers' intent.
Leverage established authority for product launches.
Given their massive reach and dominance in specific appliance niches like Stand Mixers, Epicurious represents a high-conversion target for strategic hardware partnerships.
Map the technical search-intent landscape.
Use the high volume of captured keywords in categories like Sous Vide to understand how specific appliance usage creates long-term channel authority.
Questions
What is the niche ranking for Epicurious in the kitchen appliances category?
Epicurious holds a strong position in the kitchen appliances niche, currently ranked 72nd out of 1,249 channels, placing it in the 94.3rd percentile.
Does Epicurious have videos about sous vide recipes?
Yes, Epicurious covers sous vide extensively, with dedicated content for recipes including chicken breast, salmon, pork chops, poached eggs, and mashed potatoes.
How popular are Epicurious air fryer tutorials compared to other creators?
Epicurious creates content for various air fryer recipes, such as grilled cheese, leftover pizza, and jammy eggs, capturing interest across a wide range of kitchen appliance topics.
Who are the top competitors for Epicurious in the kitchen appliance space?
Competitors include America's Test Kitchen, Brian Lagerstrom, and Kitchen Gadgets Zone, among others, based on shared keyword demand.
Is Epicurious a good source for stand mixer recipes?
Epicurious provides several recipes utilizing stand mixers, including instructions for making pasta dough, mashed potatoes, tortillas, and chocolate chip cookies.
See the full picture for Epicurious
Every keyword, every rival, every gap — with exact demand — built on live search data.
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