Coffee & Espresso Equipment
James Hoffmann
#1 of 252 creators · authority score 100
James Hoffmann dominates the coffee equipment niche as the definitive authority, currently ranking 1st out of 252 creators. With 100% percentile performance in the Coffee & Espresso Equipment vertical, he has successfully converted high-intent search demand into a massive digital footprint, capturing over 261,000 in monthly demand across 207 indexed videos.
We read 207 of this channel's videos in Entertainment, mapped every keyword they rank for across 10 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches James Hoffmann shows up for — but another channel sits above them, taking the views. Together that's 133.2M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| coffee cup size paper | #2 | #1 RaniBr Studio | 233K |
| meion espresso tools | #6 | #1 Kalle Beck Unboxing & Reviews | 107K |
| gooseneck | #3 | #1 Best Buy | 90K |
| ninja espresso machine fully automatic | #4 | #1 Best Buy | 75K |
| super automatic espresso machine ninja | #3 | #1 Tom's Coffee Corner | 73K |
| french press joe rogan | #2 | #1 PowerfulJRE | 68K |
| ninja automatic espresso maker | #2 | #1 Tom's Coffee Corner | 68K |
| ninja superautomatic | #2 | #1 Tom's Coffee Corner | 68K |
You're on 26,527 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 5,543
- #2–3 · 8,477
- #4+ · 12,507
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
The Truth About High-End Fully Automatic Espresso Machines
This builds on your recent experience with the Philips Baristina and Ninja Luxe by reviewing premium automated options.
Cleaning Your Coffee Grinder Without Harsh Chemicals
Provides specific maintenance solutions for viewers concerned about equipment longevity and safety.
The Ultimate Guide to Deep Cleaning Your Coffee Grinder
Essential maintenance advice for your audience who owns high-quality grinding equipment.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 252 creators in Coffee & Espresso Equipment.
| Channel | Shared keywords | Reach |
|---|---|---|
| Daddy Got Coffee | 9,156 | 8.6M |
| Lance Hedrick | 6,939 | 43.1M |
| Tom's Coffee Corner | 6,236 | 41.2M |
| America's Test Kitchen | 4,956 | 39.4M |
| Artisti Coffee Roasters. | 4,271 | 15.6M |
| Seattle Coffee Gear | 4,266 | 41.1M |
The analysis
Hoffmann’s strategic reach of nearly 300 million highlights a structural advantage over peers like Lance Hedrick and Seattle Coffee Gear. While competitors often focus on retail-centric content, Hoffmann captures high-value search intent around 'best' products and technical methodology, effectively forcing competitors to fight for remaining share in sub-categories.
Different angle? Same data.
Optimize Your Content Authority
Analyze which of your video topics currently lack the depth required to overtake top-tier competitors in search rankings.
Identify High-Converting Partnerships
Identify creators who dominate the specific equipment categories where your products have the most competitive overlap.
Map Niche Demand Clusters
Explore the breakdown of search demand across 252 creators to understand market shifts in consumer coffee brewing habits.
Questions
What is the niche rank for James Hoffmann on YouTube?
James Hoffmann is currently ranked number 1 out of 252 creators in the Coffee & Espresso Equipment vertical, placing him in the 100th percentile.
Which coffee topics are most associated with James Hoffmann?
James Hoffmann is a leading authority on French Press techniques, espresso machines, coffee scales, and coffee grinders.
Who are the top competitors that share search keywords with James Hoffmann?
Competitors that frequently appear in search results alongside James Hoffmann include Daddy Got Coffee, Lance Hedrick, and Tom's Coffee Corner.
Does James Hoffmann rank well for coffee machine reviews?
Yes, James Hoffmann has a strong web presence with content covering various coffee machines, including reviews for the Philips Baristina and the 9Barista Espresso Machine.
How many videos does James Hoffmann have available in his current library?
James Hoffmann has 207 videos currently in play on his channel, which have collectively reached over 299 million people.
See the full picture for James Hoffmann
Every keyword, every rival, every gap — with exact demand — built on live search data.
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