Home Office / Ergonomic Gear
Lamps Plus
#35 of 146 creators · authority score 77
Lamps Plus dominates its core expertise in desk and table lighting, capturing significant demand with a clear focus on utility, measurement, and style guides. While the channel is highly authoritative within lighting, it exhibits a stark divide in the broader 'Home Office' vertical, possessing almost zero footprint in high-demand ergonomic hardware like monitor arms, keyboards, and mice despite these being top-tier search opportunities.
We read 41 of this channel's videos in Howto & Style, mapped every keyword they rank for across 4 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Lamps Plus shows up for — but another channel sits above them, taking the views. Together that's 6.4M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| table lamp shade unique | #8 | #1 tim sway | 393K |
| table lamp and shade | #3 | #1 Newrays | 393K |
| decorative table lamp for drawing room | #5 | #1 Decorify Your Dream Home | 392K |
| table lamp old design | #8 | #1 TS craft studio | 392K |
| desk lamp and shade | #2 | #1 Ballard Designs | 392K |
| table lamp for teenage boys room | #3 | #1 TechRx Home and TechRx 360 | 392K |
| table lamp in kuwait | #8 | #1 ShopSpider | 391K |
| table lamp election symbol | #9 | #1 Lowe's Home Improvement | 391K |
You're on 519 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 50
- #2–3 · 115
- #4+ · 354
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Choosing the Best Task Lighting for Crafting and Detailed Projects
Your audience frequently looks for functional lighting advice; this targets the specialized lighting market.
Lighting Up the Playroom: How to Choose Safe and Stylish Kids Bedroom Lamps
Expands your 'How to Buy' guide series into the popular kids' home decor segment.
Trending Decor: Integrating Vase-Style Lamps into Your Home Office
A unique style niche that fits your focus on modern, contemporary table lamp designs.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 146 creators in Home Office / Ergonomic Gear.
| Channel | Shared keywords | Reach |
|---|---|---|
| Rank On Top | 171 | 279K |
| Ballard Designs | 134 | 110K |
| Lowe's Home Improvement | 92 | 393K |
| BTODtv | 90 | 49.9M |
| Southern Living | 81 | 23K |
| Top Best Picks | 79 | 10K |
The analysis
With a 76.7th percentile rank (35th out of 146) in the Home Office/Ergonomic Gear vertical, Lamps Plus is a niche leader in 'Desk Lighting' (holding a 7.2% share of voice). However, the channel is currently losing out on over 6.4 million in search demand by failing to bridge the gap between lighting aesthetics and the functional office furniture market where competitors are already active.
Different angle? Same data.
Pivot your content from pure lighting to home office integration.
Your authority in lighting is established—now leverage that trust to cover high-intent desk setup and ergonomic optimization topics to capture untapped search volume.
Unlock growth by expanding your category scope.
Capitalize on your existing 7.2% share of the desk lighting market to cross-promote products within the broader, high-demand home office ecosystem.
Review the untapped search demand across ergonomic hardware.
Analyze the vast disconnect between Lamps Plus's current lighting dominance and the multi-million demand volume in keyboard, mouse, and monitor stand categories.
Questions
What topics does Lamps Plus cover in their videos?
Lamps Plus primarily focuses on interior design and lighting tips, providing buying guides and style advice for table lamps and lamp shades.
How popular is the Lamps Plus YouTube channel compared to others in the niche?
Lamps Plus holds a niche rank of 35 out of 146, placing it in the 76.7th percentile within the Home Office and Ergonomic Gear category.
Does Lamps Plus rank in Google search for lighting-related queries?
Yes, Lamps Plus has achieved high rankings for numerous search queries, including specific terms like 'table lamp sale clearance' where they have reached the number one position.
Who are some of the competitors that rank for similar keywords as Lamps Plus?
Lamps Plus competes with various channels in the home improvement and design space, including Ballard Designs, Lowe's Home Improvement, and Southern Living.
What kind of guide content does Lamps Plus provide for table lamps?
The channel offers comprehensive resources such as a table lamp height guide, instructions on how to measure lamp shades, and general buying guides for table lamps.
See the full picture for Lamps Plus
Every keyword, every rival, every gap — with exact demand — built on live search data.
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