Smart Home
LockPickingLawyer
#45 of 593 creators · authority score 93
LockPickingLawyer maintains a high-authority position within the Smart Home vertical, ranking in the 92.6th percentile (45th out of 593). While primary traffic and authority are anchored in lock-picking expertise—specifically smart lock vulnerabilities—the creator shows significant untapped potential to expand into adjacent smart home hardware categories where competitive density is lower.
We read 109 of this channel's videos in Education, mapped every keyword they rank for across 10 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches LockPickingLawyer shows up for — but another channel sits above them, taking the views. Together that's 4.2M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| smart lock without key | #6 | #1 The Wall Street Journal | 75K |
| smart lock with no key | #8 | #1 The Wall Street Journal | 57K |
| smart lock with or without key | #5 | #1 The Wall Street Journal | 38K |
| door lock key tool | #6 | #1 Inventor 247 | 32K |
| best smart lock value | #7 | #1 DIY Smart Home Guy | 31K |
| door lock repair tool | #4 | #1 ITS Tactical / Imminent Threat Solutions | 29K |
| verisure smart lock review | #5 | #1 BjörnRandén | 25K |
| smart lock door open | #4 | #1 The Wall Street Journal | 25K |
You're on 1,203 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 134
- #2–3 · 277
- #4+ · 792
Top keywords they win
![[1376] A Locksmith Couldn’t Open This — Find Out Why](https://cdn.sourcesignal.io/images/thumbs/1a3a6a730f8d9f096832.jpg)
![[1480] $329 Smart Lock Opened in Seconds (Level Lock)](https://cdn.sourcesignal.io/images/thumbs/b6c547c319235bb4f667.jpg)
![[1541] Abus “Super Code” Padlock (Model 158CS)](https://cdn.sourcesignal.io/images/thumbs/8a5da8d0c370d5fcab7c.jpg)
![[1209] This Tiny WiFi Camera Owns Kwikset SmartKey (LockTech LTKSD)](https://cdn.sourcesignal.io/images/thumbs/ff7e419c35e258fe2cad.jpg)
![[1483] Lockly’s Self-Randomizing Keypad Smart Lock](https://cdn.sourcesignal.io/images/thumbs/81e2b28abc70f2c3005f.jpg)
![[1016] Kwikset “SmartKey” Tryout Keys](https://cdn.sourcesignal.io/images/thumbs/984a8d8f2902d02664c6.jpg)
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Can You Truly Childproof a Standard Deadbolt? Security Analysis
This relates to the creator's expertise in hardware security and the physical operation of locks.
Are 'Secure' Smart Locks Actually Made Elsewhere? A Reality Check
The creator focuses heavily on auditing the security and build quality of popular smart locks.
Decoding the E40 Keyway: Is It Really Secure?
The creator frequently tests specific keyways and cylinder security for locks.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 593 creators in Smart Home.
| Channel | Shared keywords | Reach |
|---|---|---|
| DIY Smart Home Guy | 693 | 2.7M |
| The Wall Street Journal | 585 | 22.8M |
| Foremost Picks | 331 | 2.6M |
| Smart Home Solver | 303 | 62.6M |
| Locksmith Recommended | 257 | 11.1M |
| LifeHackster | 245 | 38.0M |
The analysis
With 1,192 keywords ranked in Smart Locks, the creator captures 11.6% of the niche demand, significantly outperforming their presence in other smart home segments like Smart Displays or Robot Vacuums. Competitor analysis reveals a healthy mix of high-reach media outlets like The Wall Street Journal and specialized tech reviewers, yet LockPickingLawyer dominates the 'locksmith' and 'lock-picking' intent-based search queries.
Different angle? Same data.
Expand Your Security Audit Scope
Capitalize on your authority by auditing high-demand household tech beyond locks, such as smart cameras or leak detectors, to capture adjacent search volume.
Leverage High-Intent Technical Traffic
Partner with a creator who commands authority on complex security features to provide authentic, technical validation for your smart home products.
Analyze Market Resilience Trends
Utilize the creator’s database of vulnerability tests to identify systemic security gaps currently affecting the mass-market smart home segment.
Questions
What kind of content does LockPickingLawyer cover?
LockPickingLawyer creates instructional videos focused on lock picking techniques, including specific coverage of smart locks, door hardware, and security devices.
How does LockPickingLawyer rank in the Smart Home niche?
LockPickingLawyer is a highly prominent creator in the Smart Home category, currently ranking in the 92.6th percentile among creators in this niche.
Which smart locks has LockPickingLawyer reviewed?
LockPickingLawyer has reviewed various security devices and smart locks, including models from Eufy, Level Lock, and Schlage, often analyzing their vulnerability to picking.
Is LockPickingLawyer considered an expert on smart lock security?
LockPickingLawyer maintains strong authority in the smart lock security niche, with over 1,190 keywords ranked across his extensive library of lock-focused content.
Does LockPickingLawyer compete with other major smart home channels?
Yes, LockPickingLawyer competes for search traffic with major channels like The Wall Street Journal, DIY Smart Home Guy, and Smart Home Solver, particularly regarding smart lock security topics.
See the full picture for LockPickingLawyer
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report