Headphones & Home Audio
Marques Brownlee
#12 of 749 creators · authority score 98
Marques Brownlee (MKBHD) holds a dominant position in the Headphones & Home Audio vertical, ranking in the 98.5th percentile (12th overall out of 749 creators). His authority is firmly anchored in the high-demand segments of Noise Cancelling Headphones and Wireless Earbuds, which account for a combined 35.1% share of his total topic focus. With 4,309 keywords currently ranked and deep integration into high-intent search queries—such as 'best wireless earbuds mkbhd'—he successfully captures significant search traffic, though he faces stiff competition from established review-specific outlets like Tom’s Guide.
We read 47 of this channel's videos in Science & Technology, mapped every keyword they rank for across 12 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Marques Brownlee shows up for — but another channel sits above them, taking the views. Together that's 55.0M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| ear headphones | #7 | #1 Rozetked | 189K |
| earbuds wireless noise cancelling samsung | #6 | #1 Fix369 | 136K |
| ear headphones with wireless | #3 | #1 Linus Tech Tips | 68K |
| ear headphones wireless reviews | #2 | #1 Tom’s Guide | 63K |
| wireless earbuds review | #2 | #1 TechShare | 59K |
| earbuds reviews wireless | #2 | #1 Tom’s Guide | 58K |
| best wireless earbuds reviews | #3 | #1 Tom’s Guide | 56K |
| new wireless earbuds review | #2 | #1 Tom’s Guide | 56K |
You're on 4,309 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 872
- #2–3 · 1,130
- #4+ · 2,307
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Connecting Your Modern Setup: Turntables and Wireless Speakers
Explores the intersection of analog audio and modern wireless ecosystems, a recurring theme in your tech reviews.
Best Wireless Speakers to Pair with Your Turntable
Provides high-value purchase advice for your audience interested in audio gear setups.
The Ultimate Audio Stress Test: Best Songs to Benchmark Headphones
Adds a technical, data-driven layer to your headphone reviews that your technical audience loves.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 749 creators in Headphones & Home Audio.
| Channel | Shared keywords | Reach |
|---|---|---|
| Mike O'Brien | 2,164 | 32.2M |
| SoundGuys | 1,357 | 21.2M |
| 6 Months Later | 1,272 | 17.2M |
| Tom’s Guide | 1,243 | 1.6M |
| Audioviser | 1,115 | 2.3M |
| This is Tech Today | 1,103 | 17.2M |
The analysis
MKBHD operates as a premium lifestyle-tech reviewer rather than a pure spec-focused lab. While his footprint in Noise Cancelling Headphones is significant (20.8% share of his content), he is frequently outranked on high-volume, generic 'best of' queries by specialized outlets like Tom’s Guide. However, he maintains superior engagement and top-tier positioning for brand-specific comparative reviews, where his audience trust converts search demand into high-view-count content.
Different angle? Same data.
Own the 'Comparison' Narrative
Capitalize on your dominance in product reviews by addressing the dozens of high-demand aggregate topics in peripheral audio categories where your authority is currently untapped.
Leverage High-Intent Search Velocity
MKBHD captures immense search volume for 'best' and 'review' queries. Partnering on launch-day reviews offers immediate, high-trust visibility among audiences actively researching wireless audio.
Analyze Search-to-Video Attribution
Examine the correlation between MKBHD's top-performing keywords—like 'noise cancelling'—and his high-positioning videos to benchmark successful search-optimization strategies for tech reviews.
Questions
What are the best wireless earbuds according to Marques Brownlee?
Marques Brownlee provides reviews on various wireless earbuds, with his content ranking highly for terms like 'best wireless earbuds mkbhd' and specific product evaluations such as the Samsung Galaxy Buds 4 Pro and AirPods.
Does Marques Brownlee rank for searches about noise cancelling headphones?
Yes, Marques Brownlee holds a strong presence in the Headphones & Home Audio vertical, ranking for popular search terms like 'best noise cancelling headphones marques brownlee' with his reviews of products like the Sony WH-1000XM6.
How popular is Marques Brownlee in the headphones and audio niche?
Marques Brownlee is a highly influential creator in the Headphones & Home Audio space, currently ranked 12th out of 749 creators in the niche, placing him in the 98.5th percentile.
Who are the main competitors to Marques Brownlee in audio product reviews?
Marques Brownlee competes for audience interest in the audio space with other prominent channels such as Mike O'Brien, SoundGuys, 6 Months Later, and Tom's Guide.
What topics does Marques Brownlee cover in his tech reviews?
Marques Brownlee primarily covers technology, with a significant focus on headphones, noise cancelling gear, wireless earbuds, and various consumer electronics like Sony and Apple products.
See the full picture for Marques Brownlee
Every keyword, every rival, every gap — with exact demand — built on live search data.
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