Smart Home
Paul Hibbert (Hibbert Home Tech)
#30 of 593 creators · authority score 95
Paul Hibbert holds a top 5% standing within the Smart Home niche (Rank 30/593) by effectively positioning his content as the bridge between high-demand consumer hardware and the technical requirements of home automation enthusiasts. His authority is driven by a strong foothold in search-optimized 'how-to' content, particularly around 'no-hub' and 'Home Assistant' integrations, which captures significant intent from viewers looking for setup clarity.
We read 121 of this channel's videos in Science & Technology, mapped every keyword they rank for across 7 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Paul Hibbert (Hibbert Home Tech) shows up for — but another channel sits above them, taking the views. Together that's 9.7M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| ikea home smart speaker | #4 | #1 IKEA USA | 90K |
| ikea smart hub review | #8 | #1 The TechVengers (Jay Ai) | 88K |
| smart monitor with alexa | #7 | #1 Craig's Tech Talk | 84K |
| budget smart home | #3 | #1 Smart Home Solver | 79K |
| smart lock with no key | #5 | #1 The Wall Street Journal | 57K |
| smart home show uk | #5 | #1 Uplynk Smart Homes | 56K |
| home alarm and camera system uk | #10 | #1 Security.org | 55K |
| home security camera comparisons | #9 | #1 LifeHackster | 55K |
You're on 1,676 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 174
- #2–3 · 345
- #4+ · 1,157
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
The Truth About Auto-Lift Mops: Are They Actually Worth It?
Fits perfectly with your frequent robot vacuum reviews and testing of automation features.
Do You Need A Washing Dock? Testing the Latest Robot Vacuums
Focuses on the high-end automation features often found in the latest Tapo or similar smart devices.
Mapping Technology Explained: How Your Vacuum Learns Your Floorplan
Explains the science behind the smart home tech you frequently review.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 593 creators in Smart Home.
| Channel | Shared keywords | Reach |
|---|---|---|
| Smart Home Solver | 587 | 62.6M |
| Shane Whatley | 465 | 13.0M |
| Everything Smart Home | 438 | 9.4M |
| DIY Smart Home Guy | 323 | 2.7M |
| 6 Months Later | 278 | 20.3M |
| Eric Welander | 237 | 6.6M |
The analysis
While competitors like 'Smart Home Solver' command higher total reach, Paul Hibbert consistently secures high-value search positions for specific technical queries. He has captured 58,956 in demand through tactical ranking, often outpacing larger channels on specific long-tail queries related to smart lock and security camera configurations.
Different angle? Same data.
Unlock Your Channel's Full Search Potential
Leverage your high-ranking technical content to bridge the gap into broader, high-demand smart home topics you currently leave on the table.
Target Your Ideal DIY Audience
Paul Hibbert's audience is deeply technical and high-intent. Partner to place your hardware in front of viewers actively searching for integration solutions.
Analyze Search Behavior in Smart Home
Explore why Paul Hibbert achieves top positions on high-demand, 'no-hub' integration queries to better understand the evolving priorities of the smart home consumer.
Questions
What kind of content does Paul Hibbert (Hibbert Home Tech) create?
Paul Hibbert produces content focused on the smart home niche, including reviews and guides for smart devices like video doorbells, robot vacuums, smart locks, and home automation systems.
How popular is Paul Hibbert in the smart home YouTube niche?
Paul Hibbert ranks in the 95th percentile within the smart home vertical, holding the 30th position out of 593 creators analyzed in this category.
Which creators compete with Paul Hibbert?
Paul Hibbert's content frequently overlaps with creators such as Smart Home Solver, Shane Whatley, Everything Smart Home, and LifeHackster.
Does Paul Hibbert provide tutorials on home security cameras?
Yes, Paul Hibbert covers home security cameras, with his video 'Tapo Just Changed EVERYTHING' ranking for numerous search queries regarding camera setup, usage, and power options.
What are some popular smart home topics Paul Hibbert has covered?
Paul Hibbert has created content across various smart home segments, including smart blinds, robot vacuums, video doorbells, smart locks, and smart hubs.
See the full picture for Paul Hibbert (Hibbert Home Tech)
Every keyword, every rival, every gap — with exact demand — built on live search data.
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