Smart Home
Qubo - A Hero Group Venture
#221 of 593 creators · authority score 63
Qubo has established a dominant technical authority in the Indian Smart Home market, particularly for Smart Locks and Video Doorbells. By leveraging the trust of the Hero Group, they successfully capture high-intent traffic for product-specific searches. With an average search position of 5.4, their primary growth lever is transitioning from purely technical 'how-to' content to dominating broader, high-volume consumer interest topics.
We read 53 of this channel's videos in Science & Technology, mapped every keyword they rank for across 3 niches, and compared them to the whole field.
Rivals are beating you on keywords you already rank for
These are searches Qubo - A Hero Group Venture shows up for — but another channel sits above them, taking the views. Together that's 2.2M views/day.
| Keyword | You | Beaten by | Demand |
|---|---|---|---|
| video door bell images | #5 | #1 Tech GPT | 150K |
| smart door lock ultra copper | #5 | #1 The Grapevine | 72K |
| home security camera footage | #8 | #1 Daily Dose Of Internet | 46K |
| smart lock for commercial | #3 | #1 Pipl Systems | 42K |
| smart lock | #5 | #1 ShortCircuit | 41K |
| home security camera picture | #4 | #1 Peter von Panda | 37K |
| home security cameras video | #6 | #1 America's Funniest Home Videos | 35K |
| smart lock supplier | #5 | #1 The Grapevine | 34K |
You're on 226 of them today. The full report maps the high-demand topics worth adding next — filtered to what fits this channel, not every keyword in the niche.
See what's worth makingWhat this channel already owns
The authority behind the numbers — measured from live search and engagement velocity.
Where they rank
- #1 · 93
- #2–3 · 55
- #4+ · 78
Top keywords they win
The whitespace
Bar = how much search demand each sub-topic has. The number = how much of it is still untapped.
Video ideas tailored to this channel
High-demand keywords matched to the content this channel already makes.
Integrating Smart Speakers into Your Automated Home Hub
Smart speakers often serve as the central controller for other devices like smart locks and cameras.
Choosing the Best Robot Vacuum and Mop for Large Homes: What You Need to Know
Smart home automation is a natural expansion from smart security devices like doorbells and locks.
Roller Brush vs. Suction: Picking the Right Robot Vacuum for Your Floors
This technical comparison helps viewers make informed purchase decisions for smart appliances.
The full report unlocks every tailored video idea, every gap and opportunity keyword, the complete competitor breakdown, and exact demand scores.
The competitive field
Closest rivals by shared keywords, out of 593 creators in Smart Home.
| Channel | Shared keywords | Reach |
|---|---|---|
| The Grapevine | 67 | 4.5M |
| talkingStuff Network | 56 | 473K |
| CarGo & Tech | 42 | 8K |
| Lyfez Autonetics | 29 | 21K |
| rTech | 29 | 197K |
| Technolobe | 27 | 353K |
The analysis
Qubo ranks 221st of 593 channels in the Smart Home vertical, placing it in the top 63rd percentile. While competing with massive global players like LifeHackster (37.9M reach) and TechWiser (7.2M reach), Qubo focuses on a highly specific, high-intent footprint that allows them to own the conversion funnel for their hardware, even if their total channel reach is more specialized.
Different angle? Same data.
Unlock higher search visibility.
Identify the high-demand, low-competition keywords in your niche to boost your 226 ranked terms further.
Benchmark Qubo against your reach.
Analyze how their product-focused content strategy drives high-intent traffic compared to your current market position.
Analyze the Smart Home market dynamics.
Deep dive into the 63rd percentile of the Smart Home vertical to understand how hardware-specific channels influence consumer search behavior.
Questions
What kind of content does Qubo - A Hero Group Venture cover?
Qubo - A Hero Group Venture specializes in smart home technology, featuring content on devices such as smart locks, video doorbells, security cameras, and air purifiers.
How popular is Qubo - A Hero Group Venture in the smart home niche?
Qubo - A Hero Group Venture holds a niche rank of 221 out of 593 channels in the smart home category, placing it in the 62.9th percentile.
Does Qubo - A Hero Group Venture rank well for video doorbell searches?
Yes, the channel has a strong presence in the video doorbell space with a 90% share of voice and 88 relevant keywords currently ranked.
Which competitors are frequently searched alongside Qubo - A Hero Group Venture?
Viewers frequently search for content from competitors like The Grapevine, LifeHackster, and TechWiser, which also produce content within the smart home vertical.
Can I find troubleshooting guides for smart home devices on Qubo - A Hero Group Venture?
Yes, the channel provides various instructional videos, including troubleshooting for video doorbells, resetting devices, and installation guides for smart cameras and air purifiers.
See the full picture for Qubo - A Hero Group Venture
Every keyword, every rival, every gap — with exact demand — built on live search data.
Get the full report