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Coffee & Espresso Equipment

Who gained and lost the most attention in Coffee & Espresso Equipment during the week of August 24 — 176 creators ranked against the whole market.

Rising fastest

Gaining view-velocity faster than the market this week.

  • Coffee Parts+38.2%
  • Brian Quan+29.6%
  • Saeco+28.6%
  • Kaffeemacher English+27.9%
  • Coffee by Hendy+25.8%
  • Our Coffee Shelter+23.6%
  • Morning Coffee+23.5%
  • Daryl Bueno+23.3%
  • Keen On Coffee+22.7%
  • HomeGrounds Coffee+21.5%

Falling fastest

Losing view-velocity faster than the market this week.

  • InstaCuppa-36.8%
  • MaxiCoffee - UK-32.3%
  • Grosche International-28.9%
  • methodicalcoffee-23.0%
  • MHW-3BOMBER OFFICIAL-22.8%
  • Brandon Chou-18.9%
  • Bialetti Official-17.6%
  • Decent Espresso-16.0%
  • Stumptown Coffee Roasters-14.6%
  • Riley Westbrook-13.9%

The board, with confidence

CreatorDirectionvs. marketVideos trackedTypical views/week
Coffee PartsRising+38.2%7~210
Brian QuanRising+29.6%12~210
SaecoRising+28.6%9~360
Kaffeemacher EnglishRising+27.9%6~180
Coffee by HendyRising+25.8%11~570
Our Coffee ShelterRising+23.6%22~380
Morning CoffeeRising+23.5%7~160
Daryl BuenoRising+23.3%7~210
Keen On CoffeeRising+22.7%21~350
HomeGrounds CoffeeRising+21.5%8~330
InstaCuppaFalling-36.8%24~410
MaxiCoffee - UKFalling-32.3%8~410
Grosche InternationalFalling-28.9%5~110
methodicalcoffeeFalling-23.0%6~130
MHW-3BOMBER OFFICIALFalling-22.8%6~120
Brandon ChouFalling-18.9%11~250
Bialetti OfficialFalling-17.6%7~450
Decent EspressoFalling-16.0%7~190
Stumptown Coffee RoastersFalling-14.6%5~140
Riley WestbrookFalling-13.9%6~410

How to read this

A creator's move is the median change in view velocity across the videos of theirs we measured in both weeks. Median, not total — so one viral upload can't manufacture a rising creator, and a video entering or leaving our panel can't move the number.

Everything is shown relative to the market, never as raw growth: our scan window drifts by a few days week to week and a video's velocity decays as it ages, which nudges every creator together. Measuring against the market cancels that. "Videos tracked" is the confidence weight — more videos, steadier reading.

See how the whole niche is moving →

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