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SourceSignal Research

How product-review analysis works

SourceSignal Research · Creator momentum

Fishing Gear

Channels ahead of and behind the tracked market.

One-week momentum relative to the tracked market. 0% is baseline, not absolute channel growth.

Creator momentum

One week · 0% = market baseline

Published leaders and trailers, not the complete eligible ranking. Select a row for supporting evidence. Amber marks panels at the 5-video publication minimum.

Published creator momentum for Oct 19, 2026. Percentages are relative to the tracked market, not absolute channel growth.
ChannelCategory% vs marketMatched videosEvidence
CopperFishLureFishing Gear11 matched videosFishing Gear+87.0%vs market11 matched videos
River Monsters™Fishing Gear7 matched videosFishing Gear+49.8%vs market7 matched videos
Bama Beach BumFishing Gear7 matched videosFishing Gear+29.4%vs market7 matched videos
The Fishing Teacher With Randy BlaukatFishing Gear5 matched videosAt publication minimumFishing Gear+29.0%vs market5 matched videosAt publication minimum
AYO FishingFishing Gear16 matched videosFishing Gear+21.2%vs market16 matched videos
Snagged BroFishing Gear6 matched videosFishing Gear+20.6%vs market6 matched videos
Chewy Thao FishingFishing Gear5 matched videosAt publication minimumFishing Gear+18.3%vs market5 matched videosAt publication minimum
Googan SquadFishing Gear5 matched videosAt publication minimumFishing Gear+17.6%vs market5 matched videosAt publication minimum
Bo AnglesFishing Gear10 matched videosFishing Gear+17.0%vs market10 matched videos
Brendan MillerFishing Gear8 matched videosFishing Gear+16.8%vs market8 matched videos
1–10 of 20 published entries
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Research data · 20 listed channelsView table
One-week % deviation from the market benchmark. Typical views are the approximate median weekly views of matched videos, not a whole-channel audience total.
ChannelRelative direction% vs marketMatched videosTypical views / video / week
CopperFishLureAhead of market+87.0%11 matched videos~1,200
River Monsters™Ahead of market+49.8%7 matched videos~23,000
Bama Beach BumAhead of market+29.4%7 matched videos~580
The Fishing Teacher With Randy BlaukatAhead of market+29.0%5 matched videosAt publication minimum~160
AYO FishingAhead of market+21.2%16 matched videos~2,600
Snagged BroAhead of market+20.6%6 matched videos~510
Chewy Thao FishingAhead of market+18.3%5 matched videosAt publication minimum~350
Googan SquadAhead of market+17.6%5 matched videosAt publication minimum~400
Bo AnglesAhead of market+17.0%10 matched videos~640
Brendan MillerAhead of market+16.8%8 matched videos~510
Fishing Gear ExposedBehind market-75.1%8 matched videos~400
Fishing DiariesBehind market-57.9%7 matched videos~110
Forbidden LuresBehind market-54.1%6 matched videos~200
Hull HonestBehind market-37.8%7 matched videos~490
The Tackle InsiderBehind market-28.7%24 matched videos~430
Earl DavidsonBehind market-25.7%12 matched videos~490
Captain Rick MurphyBehind market-24.1%5 matched videosAt publication minimum~160
Fishin' with TateBehind market-23.4%5 matched videosAt publication minimum~800
Dryfly OutdoorsBehind market-23.2%13 matched videos~7,400
ShakespeareFishingUSBehind market-22.6%5 matched videosAt publication minimum~420
How this is measuredMatched videos, weekly market benchmark and publication limits

How this is measured

A channel’s weekly move is the median change in view velocity across videos measured in both consecutive weeks. Matched-video ratios limit panel-entry effects, and the median limits the influence of a single viral upload.

The move is compared with the median across eligible channel-category entries in the same week, before filtering by category. The tracked-market reference is 0% relative momentum. A negative value means behind that benchmark, not necessarily fewer absolute views. These one-week percentages are distinct from the multi-week category Attention Index, whose baseline is 100.

At least 5 matched videos are required to publish a channel. “At publication minimum” marks a panel of exactly 5; fewer observations are labelled insufficient. Sample depth describes coverage, not statistical confidence. Movement beyond ±5% is labelled ahead or behind; this is a descriptive threshold, not a significance test.

We use complete weeks only. Comparing with the market reduces the common effect of a drifting scan window as videos age. Channels are associated with the tracked product queries, and may include brand channels as well as independent creators. Momentum alone does not establish suitability for a partnership.

Research methodology