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Outdoor & Camping Gear

Who gained and lost the most attention in Outdoor & Camping Gear during the week of August 24 — 439 creators ranked against the whole market.

Rising fastest

Gaining view-velocity faster than the market this week.

  • Adam Stew+103.9%
  • All The Gear+55.5%
  • WayPoint Survival+54.9%
  • UNI CAMP+42.5%
  • Jack Brookes+41.5%
  • Barely Camping+40.9%
  • AB Camping And Outdoors+40.0%
  • PEAX Equipment Co.+38.3%
  • Jim Green Footwear+37.9%
  • RYUCAMP+35.9%

Falling fastest

Losing view-velocity faster than the market this week.

  • Broadout Outdoors-78.4%
  • Merrell-49.3%
  • OCAM 4x4 Accessories-34.5%
  • DelightfulDolls-31.3%
  • GOLDEN TRAIL WORLD SERIES-30.7%
  • OZtrail-26.3%
  • ZERO BREEZE-26.2%
  • Ozzi Gear-24.0%
  • Hiking with Katie-23.6%
  • thruhikers-23.6%

The board, with confidence

CreatorDirectionvs. marketVideos trackedTypical views/week
Adam StewRising+103.9%11~1,000
All The GearRising+55.5%13~9,700
WayPoint SurvivalRising+54.9%9~240
UNI CAMPRising+42.5%15~12,000
Jack BrookesRising+41.5%13~2,500
Barely CampingRising+40.9%17~8,100
AB Camping And OutdoorsRising+40.0%9~580
PEAX Equipment Co.Rising+38.3%6~1,800
Jim Green FootwearRising+37.9%9~290
RYUCAMPRising+35.9%33~13,000
Broadout OutdoorsFalling-78.4%5~200
MerrellFalling-49.3%5~740
OCAM 4x4 AccessoriesFalling-34.5%5~140
DelightfulDollsFalling-31.3%9~24,000
GOLDEN TRAIL WORLD SERIESFalling-30.7%6~280
OZtrailFalling-26.3%7~330
ZERO BREEZEFalling-26.2%5~270
Ozzi GearFalling-24.0%5~120
Hiking with KatieFalling-23.6%5~110
thruhikersFalling-23.6%21~4,000

How to read this

A creator's move is the median change in view velocity across the videos of theirs we measured in both weeks. Median, not total — so one viral upload can't manufacture a rising creator, and a video entering or leaving our panel can't move the number.

Everything is shown relative to the market, never as raw growth: our scan window drifts by a few days week to week and a video's velocity decays as it ages, which nudges every creator together. Measuring against the market cancels that. "Videos tracked" is the confidence weight — more videos, steadier reading.

See how the whole niche is moving →

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