Photography & Video Gear
Who gained and lost the most attention in Photography & Video Gear during the week of August 24 — 744 creators ranked against the whole market.
Rising fastest
Gaining view-velocity faster than the market this week.
Falling fastest
Losing view-velocity faster than the market this week.
The board, with confidence
| Creator | Direction | vs. market | Videos tracked | Typical views/week |
|---|---|---|---|---|
| Overlay Effects | Rising | +79.9% | 5 | ~1,500 |
| Smertimba Graphics | Rising | +48.5% | 16 | ~1,200 |
| Adobe Made Simple | Rising | +45.3% | 12 | ~1,100 |
| DTV Prods | Rising | +40.6% | 8 | ~290 |
| Dustin Armstrong | Rising | +40.1% | 5 | ~350 |
| Jack Beasley | Rising | +38.0% | 9 | ~330 |
| Pierre T. Lambert | Rising | +36.7% | 17 | ~1,100 |
| Tom Mason | Rising | +35.8% | 6 | ~390 |
| Gary W | Rising | +34.9% | 7 | ~190 |
| Estechmedia | Rising | +34.8% | 26 | ~840 |
| Next Era | Falling | -45.9% | 5 | ~270 |
| Tech Vive | Falling | -37.1% | 9 | ~350 |
| Ashraful Vlogs 2 | Falling | -36.8% | 8 | ~750 |
| Digital Diary | Falling | -36.6% | 9 | ~360 |
| Caleb Hoover | Falling | -36.0% | 5 | ~94 |
| John's Old Finds | Falling | -34.5% | 7 | ~510 |
| Camera Reflex | Falling | -27.9% | 5 | ~200 |
| Ian in London | Falling | -27.5% | 8 | ~320 |
| Alt Buzz Lenses | Falling | -26.4% | 7 | ~1,500 |
| Russ & Loz Productions | Falling | -26.0% | 5 | ~180 |
How to read this
A creator's move is the median change in view velocity across the videos of theirs we measured in both weeks. Median, not total — so one viral upload can't manufacture a rising creator, and a video entering or leaving our panel can't move the number.
Everything is shown relative to the market, never as raw growth: our scan window drifts by a few days week to week and a video's velocity decays as it ages, which nudges every creator together. Measuring against the market cancels that. "Videos tracked" is the confidence weight — more videos, steadier reading.